Polycool family

One of my favorite work was creating characters for a summer animation organized by the marketing team of a big store mall in Béziers, south of France. 

The concept of the animation was to create charaters that would embody some of the more iconic stores to lead visitors (and mostly children with their families) to a treasure hunt all around the mall. 

I did a few concepts first, and we decided to use the children for the sports store, the art and crafts store, the candy store and the marine’s clothes store, and for the parents the fashion accessories store and the bowling station. 

The charaters were then used in a little book, given to every new visitor at the entrance, with a lot of games, clues and puzzles to solve, and then to also be guided though the differents stores in the mall towards the final price.